Client Overview.
Eenie Minni is a playful and caring pastry brand specializing in cheesecakes-in-cookie-form, delighting customers with fun, high-quality treats.
Project Scope.
Eenie Minni partnered with me to elevate their brand identity through a cohesive visual system. We designed and developed a playful, user-friendly website, created custom illustrations and patterns, and refreshed their packaging and social media templates. The goal was to build a consistent, delightful brand experience that reflects the heart of their products and strengthens their presence across all customer touchpoints.
The challenge.
While Eenie Minni was already operating and loved by their customers, their brand elements felt disconnected across digital and physical platforms. They needed a cohesive, polished identity that matched the quality of their cookies and the warmth of their customer experience. Without a unified visual system, it was harder for the brand to grow, be instantly recognized, and show up as professionally and playfully as they truly are.
Outcome.
I created a cohesive brand ecosystem that brought Eenie Minni’s personality to life; fun, caring, and deliciously memorable. Their new website showcases their offerings with clarity and charm, while custom illustrations, patterns, packaging, and social templates tie every touchpoint together. The result is a unified, scalable identity that strengthens brand recognition and supports their next stage of growth.
